"Shawn's not only a multitalented musician- he also represents a new generation that understands the need for action. Together we can build even more awareness and make a positive, lasting imact."

Tommy Hilfiger

A PARTNERSHIP WITH PURPOSE

Our collaboration with Shawn Mendes begins with the “Classics Reborn” campaign, featuring products made with more sustainable materials from our iconic 1985 collection, and further includes a US $1 million donation to mitigate the environmental impacts of Shawn’s ongoing world tour. 

CLASSICS REBORN

A FUTURE TO LOOK FORWARD TO

Our shared mission to Play It Forward accelerates our ongoing sustainability journey, which began more than a decade ago. In 2019, we became one of the first brands to use 100% recycled cotton at scale, and in 2020, nearly 60% of our global collections were made with materials that were sourced more sustainably – a number that continues to rise season-over-season.

NEW FOR YOU

Elevate your new season style with these just-landed looks.